Blue Gradient

Sales and Go-to-market strategy consulting, including fractional commercial leadership services.

For SaaS businesses that need experienced leaders to accelerate growth and expansion without the high cost of full-time hires.

Breath life into your Sales & GTM strategy

About us

Business consultation

The purpose of Go2 Consulting is to help SaaS companies scale and accelerate sales performance, quickly and cost effectively.

We recognised through our own experience that growing companies need experienced sales and marketing resources, but often can’t afford to hire a full time leader.

By using our outsourced and fractional services you can get the same results and save over £100k per annum in base salary alone.

We bring over 20 years’ experience in sales, marketing and GTM from some of the world’s largest brands including Oracle and Aconex (acquired for $1.6b AUD) and high growth Series A and Series B start-ups and scales-ups from across the UK, Australia and New Zealand.

Our Services

We offer a range of services, depending on where you are in your business lifecycle, from designing and refining go-to-market and sales strategy. To providing a fractional sales director / VP sales to help accelerate growth. Including entering a new geography, sales team recruitment, onboarding and embedding processes.

All services can be charged on a project basis or fixed monthly fee with flexible contract lengths.

Sales & GTM Strategy development

  • Internal performance review
  • Market analysis
  • Competitor analysis
  • Product positioning
  • Value proposition
  • Go-to-market strategy
  • Sales strategy
  • Initial strategy roll-out


  • Commercial / sales leader
  • Manage sales performance
  • Sales & GTM strategy
  • Strategy roll-out
  • Team structure
  • Sales process
  • Sales tool development
  • Coaching & deal management


sales team recruitment

  • Creation of job descriptions
  • Hiring process
  • Sourcing candidates
  • Assistance in interviews

Contact Us

Please get in touch for a free consultation to learn more about our services and see if we can help your business.